Adding it up

What's driving more and more marketing communications these days? One word: Data. It's a powerful tool that allows us to convert leads into sales. Transform first-time customers into valued loyal customers. It's not magic; it's science. Data allows our analysts to take megafiles of media transaction results — and transform them into actionable datasets. Our media buyers then use them to enhance the ROI on their buys.

Everyone has some sort of database, whether it's 50 customers or more than 20 million. At BKV, we process, clean, analyze and model data at all levels — using the most advanced tools. Take a look:

• BKV worked for years with Harrah's Entertainment, managing data about consumer interactions with Harrah's various Web sites. BKV's superior data analytics drove Harrah's results higher and higher with each passing year. And we continually fine-tuned online media for best dayparts, customer type, ROI performance and much more.
  
  
• For American Red Cross, data comes in the form of mail files, created by data aggregating, appending, transactional history, marketing history and modeled behaviors. Our strategic planners then can make the best recommendations to our client for future mailings. Using this strategy, BKV has continued to grow the Planned Giving results for chapters all around the country — year after year.
  
  
• Equifax Personal Solutions entrusted BKV with their house file, one of the largest consumer credit files in the United States. Based on customer transactional and demographic data, we applied predictive analytics to determine which credit management product is the most appropriate. This database mining strategy helped BKV increase sales of Equifax's most valuable products, driving incremental revenue to the bottom line.

Want similar results for your organization? Go ahead … challenge us! We're ready.