Consumer Creative Samples

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AT&T
AT&T needed Direct Mail to increase call volume and sales through their call center channel. The Direct Mail packages had to entice prospects not only to switch from their current wireless provider, but also to call into the call center instead of activating their new wireless service through another sales channel. Also, AT&T needed the call volume to be steady throughout the month.

Testing creative, format, postal strategies and list segmentation not only created steady call volume, but it also led to increased calls and increased new customer activations – all while maintaining a low cost per piece.




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Equifax Radio Spot 'No More Dancing Bears'
Equifax has been supported with multiple mediums to help drive subscription sales. But they have been overshadowed by their competitors in the mass marketing arena. To help combat this, Equifax tested into radio. The idea was not to view this medium as a "stand-alone" medium, but rather an additional touch point to a targeted audience to help lift sales in all other mediums. Creatively, Equifax was looking to leverage some of the gimmicky banner ads that the public can be inundated with online. The spot actually references these gimmicks and then turns the spot into a positive light. Equifax’s brand is one of trust, commitment and straightforwardness, so the spot needed to reflect the brand while still garnering the listener’s attention.

Not only did Equifax see direct sales to come in through dedicated Web landers, but they also saw a lift in overall orders through their main site.
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Equifax
Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.
Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

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GMAC Insurance
GMAC Insurance is one of the largest auto insurers in the nation. The auto insurance industry is a highly competitive environment, and competitors to GMAC Insurance have grown steadily over the last several years, all touting a savings/price message.

GMAC Insurance has done very little brand advertising, so public awareness of GMAC as an Auto Insurance provider was very low. They needed a new way to generate a higher volume of leads to meet the company's acquisition growth objective. We produced a strong DRTV spot while also promoting the brand.

The campaign included :60s and :120s and ran in selected markets across the country. We tested offers such as Two Free Movie Tickets for a quote request vs. Free Quote (without the movie ticket premium).
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Rent Clicks
This spot was part of an integrated campaign which included pizza boxes, print ads, bus wraps, radio and posters.

The intent of the piece was to drive traffic to rentclicks.com and generate leads, to raise awareness among B2B and B2C audiences, and to increase sales for B2B.

BKV in the news

June 15, 2010: BKV and Sokolove Law Win AiMA Award
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May 5th, 2010: Sokolove Law and BKV Win Webby Awards' "Official Honoree" Distinction
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April 7th, 2010: BKV Brings Home Seven AMBIT Awards
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March 11th, 2010: Equifax Wins MAX Award for Marketing Innovation
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February 10th, 2010: Congratulations to Equifax and BKV for becoming a 2010 MAX Award finalist for Debt Wise!
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February 3rd, 2010: Ali Appointed Senior VP, Chief Technology Officer at BKV in Kansas City
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January 13th, 2010: Reiter Promoted to Senior VP, Director of Client Services at BKV in Kansas City
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