Consumer Creative Samples

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Carter's and Osh-Kosh
Carter's needed fresh thinking for the Holiday season... BKV concepted and designed the Wish Big Workshop feature found on Carter's web site. A fun way to choose the perfect gift for your little elf. The effort was followed by impactful and fun eCRM campaigns for Carter's and co-brand Osh-Kosh B'gosh.

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The Home Depot
It all started a few years ago with a Black Friday promotion. And since then, BKV and The Home Depot have teamed up with spectacular success. Together, we deploy hundreds of thousands of attention-grabbing, customized-content emails every week. And we're not about to slow down.




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Briggs & Stratton
Ready to roll out with their newest cutting-edge lawnmower, the Snapper NXT, Briggs and Stratton turned to BKV for an integrated campaign -- complete with DRTV, direct mail, landing pages, and an email blast. And we came through with a sophisticated but hard-hitting campaign that brought in clicks and calls alike.




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Arby's Rewards
Free food. Is there anything better? We think not. And our friends at Arby's agreed. The Arby's Reward card called for some heavy-hitting collateral, and that's exactly what we delivered: Window clings and tray liners that sold the "free food" message in a big way, and brought in big response for the reward card.


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PetSafe
BKV has gone to the dogs ... and we're proud of it! PetSafe came to us with a Web site that wasn't quite living up to its potential. So, we whipped it into shape with a new strategy and design. Good boy!

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Equifax Radio Spot 'No More Dancing Bears'
Equifax has been supported with multiple mediums to help drive subscription sales. But they have been overshadowed by their competitors in the mass marketing arena. To help combat this, Equifax tested into radio. The idea was not to view this medium as a "stand-alone" medium, but rather an additional touch point to a targeted audience to help lift sales in all other mediums. Creatively, Equifax was looking to leverage some of the gimmicky banner ads that the public can be inundated with online. The spot actually references these gimmicks and then turns the spot into a positive light. Equifax’s brand is one of trust, commitment and straightforwardness, so the spot needed to reflect the brand while still garnering the listener’s attention.

Not only did Equifax see direct sales come in through dedicated Web landers, but they also saw a lift in overall orders through their main site.
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Equifax
Equifax needed interactive that communicated the strength of the brand. The work also had to speak on a personal level about hard-to-hit concepts like ID theft and personal credit management. Empowering and comforting the viewer brought about response and led to subscriptions and sales of Equifax's suite of personal credit solutions.
Campaigns ran in TV, direct mail, print, paid search media, email, and banner advertising. From these various media sources, we led prospective customers to landing pages that maximized conversion.

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GMAC Insurance
GMAC Insurance is one of the largest auto insurers in the nation. The auto insurance industry is a highly competitive environment, and competitors to GMAC Insurance have grown steadily over the last several years, all touting a savings/price message.

GMAC Insurance has done very little brand advertising, so public awareness of GMAC as an Auto Insurance provider was very low. They needed a new way to generate a higher volume of leads to meet the company's acquisition growth objective. We produced a strong DRTV spot while also promoting the brand.

The campaign included :60s and :120s and ran in selected markets across the country. We tested offers such as Two Free Movie Tickets for a quote request vs. Free Quote (without the movie ticket premium).
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Rent Clicks
This spot was part of an integrated campaign which included pizza boxes, print ads, bus wraps, radio and posters.

The intent of the piece was to drive traffic to rentclicks.com and generate leads, to raise awareness among B2B and B2C audiences, and to increase sales for B2B.

BKV in the news

At BKV, we enjoy making headlines. Just take a look at some of our recent happenings! Want to learn more? Contact us.

October 6, 2011: BKV Joined Marin Software Certified Agency Program
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September 22, 2011: Creative Scholarship for Students Who Spin Best "Modern Fairytale"
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August 3, 2011: Realtree Launches Mobile Site for Outdoorsmen
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May 31, 2011: BKV Hires Alan Blose as Chief Creative Officer/Executive Vice President
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May 16, 2011: BKV Earns 21 AMBIT Awards from KCDMA
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December 20, 2010: BKV's Susan Reiter quoted in Deliver Magazine, published by the U. S. Postal Service
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