Jana Ferguson


EVP, Director of Client Services

Profile

Name:
Jana Ferguson
Title:
EVP, Director of Client Services
Industry Experience:
24 years
Services:
Digital Advertising, Direct Response TV, Direct Mail, Email Marketing, Customer Relationship Management, Web and Mobile Development, Social Media and Digital PR, Search Engine Marketing

Bio

Jana joined BKV in 2002 to manage the Cingular direct marketing acquisition program. Since then, she has grown the account across multiple lines of businesses, including paid search, display and landing page development for all of AT&T’s digital campaigns. Jana also supervised the multi-channel Equifax account, which grew to include digital advertising, direct mail, CRM, direct response TV and award-winning social media campaigns.

Before joining BKV, Jana worked on an array of big-brand accounts, including BP Amoco, Celebrity Cruises, Wells Fargo and Russell Athletics. Emerging media is close to Jana’s heart, but her roots in direct marketing make her a true data geek. Jana is an enthusiastic traveler and concertgoer, as well as a die-hard Atlanta Falcons fan; she insists this will be the year they bring home the Lombardi Trophy.